The language and approach you take when you have conversations with men about masculinity is important. You have to be effective, you can't just try to be right. You may have to talk about the patriarchy vs feminism. You may need to ask them question to probe at their defense mechanism. But mostly important, you need to empathize with their pain.
As a reminder, you can sign up for Next Gen Men's next event on masculinity and substance abuse here: https://www.eventbrite.ca/e/next-gen-men-circle-talks-masculinity-substance-use-tickets-127390760193
Also, it's Movember, and my buddy Gautham is raising money! I donated $50 and it would be great to have more of the Imperfect community work to raise money for his cause. Movember is an organization that raises money to change the narrative around mental health for men. You can donate to his fund here.